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The Collaborative Marketing (CoMarketing) Program  is an MLA initiative to collaborate with Australian red meat brand owners in the marketing of their brands both on the domestic and export markets.

Aligned to the MLA Global Markets Strategy, the CoMarketing Program supports brand owners develop and implement effective:

  • Brand marketing strategies
  • Business development activities
  • Brand building activities

Applications for marketing programs planned for the 2019-20 fiscal year are now closed.  Any new applications will be waitlisted and reviewed if budget becomes available.

Before applying for this program, please read the program guidelines, legal terms and list of eligible activities.