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Collaborative Marketing Program

The Collaborative Marketing (CoMarketing) Program is an initiative by MLA to support Australian companies (with an ABN) who are MLA members, processors, or licensed meat exporters and are responsible for the organisation and payment of marketing activities for Australian beef, veal, lamb and goatmeat brands, that wish to collaborate with MLA in the development and implementation of an effective mix of marketing activities that deliver measureable results.

The CoMarketing Program is implemented on a fiscal year basis. Applications for the 2017-18 program closed on 2 June 2017. Applications received after this date will be placed on our waiting list when and if budget becomes available throughout the year.   

Links to the information you need for this program are in the Key Reference Materials below. Before applying for this program, please read the CoMarketing Program Guidelines, Legal Terms and List of Eligible Activities.  If you have any questions regarding this program, please email


Key Reference Materials:

CoMarketing program guidelines 2017-18
List of eligible activities 2017-18
Legal terms and conditions of the program 2017-18
CoMarketing Program online user guide
Excel Template for detailed breakdown of expenses
RBA Historical exchange rates
E-learning program
MLA marketing workshop materials
Marketing plan template
SMART objectives 


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