The CoMarketing Program is an initiative by MLA to support Australian companies (with an ABN) who are MLA members, processors, or licensed meat exporters and are responsible for the organisation and payment of marketing activities for Australian beef, veal, lamb and goatmeat brands, that wish to collaborate with MLA in the development and implementation of an effective mix of marketing activities that deliver measureable results.
The CoMarketing Program is implemented on a fiscal year basis. Applications for the 2016-17 program closed on 17 June 2016. Applications received after this date will be placed on our waiting list when and if budget becomes available throughout the year.
Before applying for this program, please read the CoMarketing Program Guidelines for an overview of the program. Links to the information you need for this program are in the Key Reference Materials below. If you have any questions regarding this program, please email firstname.lastname@example.org
Key Reference Materials:
CoMarketing program guidelines 2016-17 List of eligible activities 2016-17Legal terms and conditions of the program 2016-17CoMarketing Program online user guideExcel Template for detailed breakdown of expensesRBA Historical exchange ratesE-learning programMLA marketing workshop materialsMarketing plan templateSMART objectives
25 - 27 April : Food & Hotel Vietnam8 - 11 May : HOFEX 16 - 19 May : Seoul Food & Hotel
You're Better on BeefLamb campaign
MyMLAMarket snapshots and Export market statisticsCattle ProjectionsSheepmeat Projections
True Aussie brand licence agreementTrue Aussie website MSA brand licence agreement MLA publications